American Legacy Fishing's posterous

Yea, we know Christmas is over, but we just couldn't resist this picture of our manager Adam Daywalt's chocolate Lab "Fancy" shortly after opening all of her Christmas Day presents. Remind you of someone?

Hi Folks,

Well, here we are beginning another New Year. Considering the alternative this is good. Really good.

You know, there's something about starting a new year that drives us to try harder to accomplish what we may have given up on the year before. Call it a fresh beginning or just a simple reset for the best intentions of 2011 that didn't quite get done.

I'm not going to bore you with a list of what I need to work on in 2012. I do have my list. I'll bet you have one as well. My problem is I'm not sure this is such a great idea, for you or for me. Seems that a "to do" list for 2012 sort of dampens all the good stuff that we should be celebrating that happened in 2011. Rather than kick back and smugly acknowledge the things that went well this last year, we, as typical human beings, feel the need to resolve those disappointments of 2011 during the year ahead. And we simply cast aside and forget about all the good stuff from the year before.

All this last week every newspaper, TV show, and many web sites made an effort to summarize 2011 and the events that were noteworthy over the last 12 months. Most were bad things that happened. I guess we learn a lot through experience, perhaps more bad than good. The end of the year is a great time to take stock of just what we learned over the last 12 months and perhaps make adjustments when necessary. But in doing this don't we risk casting aside all the good stuff from 2011?

How many of us made it through 2011 with good health and the love of our family and friends? How many still have an interesting and challenging job? How many of us are proud parents of wonderful children (or grandchildren)? How many had one or more "special moments" in 2011? As much as the beginning of the new year is a logical time for recommitting to some goals or improvements, don't let this keep you from appreciating all the good stuff that happened in 2011.

Now I know there are some of you who have had a rough or even terrible 2011. But I also suspect that most of you had a wonderful year. I know Dixie and I did. We spent time with our 7 grandkids and our 3 daughters and son-in-laws over the recent holidays, we went to the Cayman Islands for our youngest daughter and her husband's 5th anniversary along with our entire family and grandkids last May. We had a fairly mild summer in a part of the country known for oppressive, sweltering summers, and we both lost some weight (amazingly). We also enjoyed some wonderful times with many of our friends and were able to see a lot of good things happen to many friends and customers. And American Legacy Fishing's touring pro, Jacob Wheeler, won the FLW American Classic Tournament (and $100,000) in 2011. Yep, it was a great year!

But one of the best things to happen to us in 2011 was we were able to add many, many new fellow anglers to our list of friends met through American Legacy Fishing. Whether meeting new friends while traveling, testing the latest tackle, or simply trying to assist someone in our store, 2011 was a spectacular year. Many, many more fellow fishing enthusiasts became friends in 2011 than in any previous year. That alone would make 2011 a simply wonderful year for both of us.

So, what does this have to do with fishing? Well, fishing makes both Dixie and I happy. We enjoy getting outside and being on the water and experiencing nature. We enjoy the challenge of trying to outsmart various species of fish. We like using different gear and techniques in different locations. Fishing supplies us with an abundance of good memories we can carry with us well into 2012 and beyond. There are always new (or renewed) goals as well as very fond memories. Best of all, we can pass on our experiences (and hopefully some degree of expertise) to our grandkids as well as other youngsters who we support through our ALFC outreach locally. As I have said many times, fishing is a great character builder and something every kid should be exposed to. We take this mission very seriously and expect 2012 to see even more effort on our part in making sure this happens for many local kids.

Do we have any "New Year Resolutions? Yes we do. We want to be better Christians and find time to help others more. We want to meet more of you personally and hopefully even spend some time on the water with some of you. We want to try and make our community, our state, and our country a better place. Fishing-wise we're still after our "trophy" fish: A 10 lb largemouth bass. A 20 lb northern pike. A 6 lb smallmouth. A 20 lb lake trout. Unfortunately (or maybe fortunately) these are the same goals we had for 2011! But even if we didn't achieve any of these goals (or "thresholds" as Dixie likes to say) we sure had a great time trying! Maybe 2012 will see some of these goals come to fruition!

You know, it's as much the journey as the destination. It's enjoying the ride as much as it is getting from point "A" to point "B". And that's our most important resolution for 2012. We resolve to stop and smell the roses more. To tell more people we love them. To not just be sympathetic to other's adversity, but to try and help in some small way.

So when you're thinking about those New Year resolutions don't forget the best of 2011 along with the optimism of 2012. The beginning of the New Year is naturally a way to start with a clean slate. We have an entire year in front of us and so much potential. Who doesn't get excited at such a fantastic prospect?

This is our first newsletter of 2012, so we figured we would start the year off with a Great Deal Saving YOU some money as well as some great new products that are just now showing up. Plus, we have a super duper fishing line we're introducing and lots more "good stuff" in this first newsletter of 2012. Be sure to take a look below at all the "good stuff".

We hope everyone had a great holiday season. We know we did and really appreciate your friendship and patronage throughout 2011. We promise that 2012 will be the best year ever for all of our friends and customers. We have a lot of new products coming on line and are sure you'll be as excited about these as we are. Stay tuned for information in upcoming newsletters.

We wish all of you a most prosperous and healthy 2012!

Tight lines,

Tom Ashby

-WOW!-  SAVE UP TO $50 Off Your Next Order.....................

Hey, it's 12 degress here in Southern Indiana, it's snowing, and the wind is blowing at about 20 MPH. The dogs will barely go outside to pee! So we figured we had to do something to generate some heat! So how about we give you up to $50 off your next order? Doesn't matter what you buy. It can be a "hot" new rod or reel or something we already have marked down a bunch. Or all of the above. Now that's H-O-T!!

This is simple: Place and Order of $150 or More get a $20 Discount. Place an Order of $500 or more and get a $50 Discount. Use Discount Code CASH20 for orders over $150, Use Discount Code CASH50 for orders of $500 or more. Discounts do not apply to shipping, but any order over $200 net (after discount is applied) will receive Free Shipping.

This Offer is Limited to one of each discount code use per customer. These codes are not applicable to any auction items, but ARE applicable to all Internet, Phone, and Showroom orders. But, you must mention the code to receive the discount if you come in or call in. These discounts expire February 1, 2012

Shimano CORE 100Mg7's are HERE!.........................

Fishing Frogs, Alabama Rigs, Ripping, Flipping or Big Swimbaits? Looking for a reel that will last and preform without the typical problems you've had when using these baits or techniques? Think we might have a suggestion? You bettcha'! The NEW CORE100Mg7. These bad boys just showed up this week and they are B-A-D. In a G-O-O-D way, of course. Many of you have asked for a 7.0:1 retrieve ratio in this "oh so light" premium low profile made-in-Japan reel. Well, Shimano listened and actually made some improvements in this model over the "standard" CORE 50's and 100's to accommodate the toughest fishing techniques and baits.

First improvement is a larger HEG forged brass drive gear. This is more durable gearing and necessary when moving from a 6.3:1 to the 7.0:1 retrieve using the above techniques. More "guts" for those tough applications. Add to this the new, lighter Magnumlite (who thinks up these names?) spool, superfree bearings, and longer handle/power grip and you have a reel that will handle even the heaviest, toughest applications.

Specs are: 30 in. line retrieve per revolution, 10/110, 12/90 line capacity, 11 lb drag (max), 5 bearings, 6.7 oz weight. Only 100 of these New CORE100Mg7 reels were available from Shimano and we took a bunch of those, so for now supplies are limited. Price is $399.99 and the reel is only available in right hand retrieve. Like we said, if you fish flipping, ripping, swimbait, Alabama (umbrella) rigs, or Frogs this reel is for you. It doesn't get any better than this!

Introducing Sunline Reaction FC Fluorocarbon Line that STRETCHES!...............

We have been trying to get our hands on this stuff for OVER 6 MONTHS! It's so hot in Japan that it has been backordered to us USA folks forever. Well, we pulled some strings, did some intense begging, and cajouled our way into a small supply of Fishing's HOTTEST Line.

We are absolutely convinced this Line will revolutionize fishing. It's truly a product where we said, "What took them so long?" The big problem with fluoro lines, in our mind , has always been that you trade line durability for no stretch. And stretch is actually GOOD. Especially when fishing reaction baits such as cranks, spinners, buzzers, etc. Without stretch you have a much greater risk of the fish coming off either at hook-set or when fighting. With some stretch the line actually compensates for some of these risks. Why do you think mono is still so popular?

This new Sunline Reaction FC line has the same softness, durability, and abrasion resistance as regular FC Sniper fluorocarbon line, but with 10% more stretch. Invisibility is increased with Sunline Reaction FC's grey/blue tint and it's high specific gravity (1.78 vs. water's 1.00) allows your bait to reach maximum depth sooner and deeper. Overall this is a product we have all be waiting for. Like we said, "What took them so long?"

Sunline Reaction FC Fluorocarbon line is available in 8, 10, 12, 14, 16, and 20 lb test in spools of 200 years each. Price is $22.99 We have every size IN STOCK and suggest you consider this remarkable line now while preparing your tackle for the spring fishing season. We can assure you this line will rock. Just be sure to troll it out (nothing on the end) after you put it on your reel for maximum performance! (Do this with ALL lines)

Please don't delay. When this shipment is done we have no idea when we will see another shipment from Japan.

Live Target "Baby Frogs" FINALLY In Stock.................

Does that headline sound a bit desperate? Well, it is with good reason. We've been trying to get these fantastic hollow frog "babies" from Live Target since they were introduced at ICAST Last July(!) and they have just now come in. And let me tell you, they are absolutely FANTASTIC!

Simply put, there is no better hollow frog lure on the market. They look real. Really real! At 1 3/4 inch long and weighing 1/4 oz. these little guys catch fish. If you're like some of us who believe small lures = big fish then these new smaller Live Target Frogs deserve a prominent place in your tackle box. There are 8 color choices and at $9.49 each we can guarantee you this will be one of the best investments you'll make this year in lures.

There's a reason why these won Best New Soft Bait at ICAST. Daiichi super sharp hooks, a super durable body, and perfect balance along with color so real you could scare little Sally all make this lure a "No Brainer" for any top water fisherman. Get em' while they're hot and we still have them in stock!

Now Taking Orders On The Shimano TranX EXTREME BAD ASS Low Profile Reel.........

You can't hardly go to any credible fishing blog or tackle test web site that isn't all abuzz about this truly "Bad Ass" Low Profile "Big Fish" Reel called the Shimano TranX. If you're a musky fisherman or fish for other big, bad fish such as stripers, wahoo, steelhead, salmon, or any variety of other bad fish and have always wished you could find a more comfortable low profile casting reel then this, my friends, is your reel!

These reels are made tough as nails and will out perform many of the "round reels" so common (and at times cumbersome and uncomfortable) today. They are available in 6.6:1 and a 4.6:1 retrieve ratio and weigh in at about 20 oz., so don't think of them as dainty or something you'll use in Uncle Norm's farm pond. These guys are for fish with attitudes. Big fish that don't want to be caught!

Shimano TranX reels have a revolutionary design and shape that provides the comfort of low profile with the capacity of a conventional reel. Shimano TranX is offered in high gear (HG) and power gear (PG) models to cover a wide range of applications. Here are the details per Shimano:

X-Ship provides an extra smooth retrieve with superior durability; HEG - a larger drive gear and pinion gear increase cranking efficiency; SF - Superfree Bearing supported Pinion Gear eliminates friction with spool shaft for better freespool; E.I. Surface treatment on the spool protects against corrosion from saltwater soaked braided line; S A-RB coating protects bearings from rust in saltwater use; Super Stopper eliminates handle back play; VBS Brake System effectively reacts to spool rotation speed to provide ideal brake force at all times during cast; Dartainium II Drag Washer provides incredibly smooth drag performance with durability; and an Ergonomic Power Handle for better leverage.

There are two models:

TRX500HG has a 6.6:1 retrieve ratio, 43 in. line retrieve per crank, 25 lb Max Drag, 7 S-ARB Bearings and 1 Roller Bearing, 30/160 - 40/120 - 50/100 mono line capacity, 50/420 - 65/270 - 80/210 Power Pro braid line capacity. Price is $499.99

TRX500PG has a 4.6:1 retrieve ratio, 30 in. line retrieve per crank, 25 lb Max Drag, 7 S-ARB Bearings and 1 Roller Bearing, 30/160 - 40/120 - 50/100 mono line capacity, 50/420 - 65/270 - 80/210 Power Pro braid line capacity. We're guessing you could probably winch you car out of a ditch with this baby! Price is $499.99

Now we do not have these new reels in stock yet, but we have them listed on our web site where you can order them to make sure you get some of the very first reels that arrive which should be early March 2012. Pre-release buzz is that the Shimano TranX will be THE HOT REEL for 2012, so if you really want one of these bad boys order now to make sure you don't have to wait until Fall to get one. Do-It-Now.....please!

Just Introduced G. Loomis GREEN NRX Rods Rock and We Have Them All IN STOCK..............

We got a call the end of November from G. Loomis letting us know there is a NEW G. Loomis NRX rod. No, no new models, but a New Color. We would describe it as a deep Forest Green. Frankly, this is one good lookin' rod with matching green wraps and all of the same components as the Blue NRX rods. Now we really like the Blue NRX rods, but we have to tell you that these green NRX rods are just beautiful. Never thought we would say that, but simply put, they are.

Why a different color NRX? Hmmmm, good question. Rumor has it that the European market wasn't that receptive to the blue NRX's. Not sure why. Frankly, we thought the blue rods were distinctive and quite honestly, made them stand out and precipitated some serious "rod envy" from other fishermen. But, having said that these new Green NRX rods are damn good looking and sexy.

If you couple the new G. Loomis NRX Green Rods up with a 2011 or 2012 Shimano Curado they look like they were made for each other. Or, throw a Shimano Core (like a CORE100mg7) or Chronarch on one and you really have one awesome outfit. Now you have a choice when it comes to the World's Best Fishing Rod. Whatever color you decide on you can be sure that by choosing a G. Loomis NRX rod you are fishing with the very best. Lake blue or Sea Green it's your choice. Both colors are in stock and can ship the same day your order is received.

Every 2011 SHIMANO CRUCIAL ROD  ON SALE at 30% OFF.........Going, Going, Almost G-O-N-E...

Some of us actually prefer these great rods to the 2012 Shimano Crucial with the EVA handles and non-Fuji reel seat. At this price you better get 'em while you can. Best $140 - $180 rod on the market today! Now at a HECK of a SAVINGS! Think Lifetime Warranty, IM-9 Blank, Fuji Reel Seat, Fuji Alconite guides, Hook Keeper, Premium Cork, you get the picture. A top-end rod with 54 Different Models ~ Casting and Spinning~ Shimano's MOST POPULAR ROD! Quantities are LIMITED.

Still Some Great 2011 Shimano COMPRE and CLARUS Casting and Spinning Rods at 35% OFF!.................

First quality, Lifetime Warranty. We've got 16 of the Most Popular Models. Many are 2 pc which are typically hard to find but oh so perfect for canoeing, fly-in trips, and any situation involving travel where longer rods are cumbersome. These Compre and Clarus rods are Great for all Freshwater and Saltwater fishing and have great components to boot! Fuji Concept lightweight Hardloy guides, Fuji reel seats, Premium Grade A Cork Handles, hook keepers, IM-8 blanks with TC4 construction, Gudebrod wrapping. Yep, all the "good stuff" for sure.

World's Best Fillet Knife is BACK IN STOCK - And On Sale!...............

WOW! Our World's Best Filet Knife is finally back in stock! To celebrate and to thank you for your patience we have these amazing knives on sale for $49.99 (normally $74.99)! In the world of fillet knives this is a one-of-a-kind knife and one you will want to pass down to your kids or grandkids (once they know proper knife handling skills).

The MOST POPULAR G. Loomis Long Sleeve "FLAG USA" T-Shirt $14 BUCKS - SAVE $10.......!

Our favorite Long Sleeve T-Shirt! White with the G. Loomis Fighting Fish in Good Old Red, White, and Blue on the front left breast and BIG on the back, The G. Loomis "radical" logo below the front breast fish in blue, and the G. Loomis "radical" logo down the right sleeve in glorious Red! All preshrunk 100% cotton and so comfortable and Patriotic! Sizes Medium, Large, X-Large are Normally $24.00 NOW $14.00 (hey, you're save $10 bucks - over 40% off) Size XX-Large is Normally $26.00 NOW $16.00 Fantastic T-Shirts!

Daiwa TOP-END VIP Muskie Rods (Fuji SiC/Alconite) ON SALE at OVER 50% (!!!) OFF.........Almost G-O-N-E

45M super-high modulus blanks with the new "Bias" construction. Black Fuji SiC tops and 8 or 9 pc. Black Fuji Alconite guide train. Premium Fuji Trigger Rod Seat with Premium natural cork handles. Butt cap and foregrip extra durable composite material. Every Daiwa VIP Musky Rod includes Daiwa's a Limited LIFETIME WARRANTY!  If you're a Northern Pike, Musky, Striper, or any other large species fisherman this is your perfect rod. Ditto for you saltwater fishermen.

Shimano Muskie Rods ON SALE at 30% OFF..........WOW!!!

Folks, these are some Fine MUSKY RODS MADE and come with premium components and high end blanks. Every Rod has a Lifetime Warranty! Regular retail is between $79.99 (Convergence) and $129.99 (Compre). Great components, great blank, Lifetime Warranty, lots of power at an unbelievable price. Quantities are Very Limited.

Used Rods or Reels Can NOW BE ORDERED On-Line with All Other Items..........................

Yea, we know buying a used rod or reel from us has been a real pain in the past. You had to call us and there were times that by the time you called what you wanted was gone. Well, No More! Every used rod and reel is now on-line (and can be searched by model or manufacturer) and can be put in your shopping cart and will go through the same check-out process as our new items. Plus, it will count toward free shipping! And Best of All we have just updated our listings and there is some Fantastic Stuff at Great Deals Now Available. Whether you're looking to Save Some Money or trying to find that obsolete reel or rod that you loved long ago, be sure to take a look at our list of Used Rods and Reels that customers have traded in recently.

We suggest you type in the word "used" along with the manufacturer to search. You can also include the model number, but keep in mind model numbers may or may not show up depending where you put dashes, spaces, etc. (we even have issues with this formatting from time to time). Right now there are over 500 used rods and reels, so the selection is as good as it has ever been!

Just a reminder than any used rod we sell is thoroughly inspected, cleaned, tested, and carries a 30 Day "No Questions Asked" return privilege. Many of our used rods fall under the manufacturer's Lifetime Warranty, so a used rod that you save between 30% to 50% on can be replaced with a brand new rod if you break it in many instances.

Our used reels are cleaned, inspected, and tested as well and also come with a 30 Day "No Questions Asked" return privilege. Many of the reels we get in are almost new and we have a tough time figuring out if they were ever on the water. They're in that good of shape.

Folks, we've made it as easy for you to SAVE SOME BIG BUCKS and get some Great Gear and now do it all On-Line. Please take a look at our entire Stock of Used Rods and Reels. You will be surprised by what you find!

Our ONCE-A-YEAR Costa Del Mar Sunglasses FREEBIE Deal...............

We still have some of these Costa Cleaning kits so we'll continue this special until they're gone. Buy any pair of Costa Sunglasses and get a FREE Costa Clarity Cleaning Kit ($10 value) PLUS a FREE 1 year subscription to Marlin, Caribbean Travel & Life, or Field & Stream Magazine (up to $40 value). That's a potential savings of $50!!

Anyone who is around the water knows that Costa Sunglasses are simply the Best of the Best. No Contest! Sure, you can spend more money, but simply put you won't find a better pair of sunglasses on the planet. The vision sharpness is just awesome. And the pricing is really quite reasonable with prices between $149 and $259. Like we said, you simply won't find a better pair of sunglasses. Period. And Every Costa Sunglasses comes with a Limited Lifetime Warranty, same as your G. Loomis rods!

Please take a look at our assortment of Costa's. We have over 400 different models and we're sure you will find a pair or two that are perfect for you or your loved one. And with this Freebie Offer it's an absolute "No Brainer"!

Great BIG Gifts:

Shimano Blackmoon Backpacks - We can hardly keep these on the shelves! Both the Shimano Compact Blackmoon Backpack and the Shimano Medium Blackmoon Backpack offer lots of features any fisherman will truly appreciate. Prices are $119.99 for the Compact; $149.99 for the medium.

Daiwa Certate-HA Spinning Reel - This is one BAD reel! Magnetic oil, ultra-light frame and rotor, sealed gearing, and lots more. You won't find a smoother reel anywhere. Great Daiwa warranty, too. 3 models: CT2000HA, CT2500HA, and CT3000HA all priced at $499.95 Fantastic product!

American Legacy 40 Rod Rack - You can never have too many fishing rods or Premium All Wood Rod Racks to store them in. This is our exclusive rod rack and one we're damn proud of. All wood, rotating base, 40 rod capacity, G. Loomis Stickers included. You won't find a better rack! Price is $159.99 and it's worth every penny!

Shimano Chronarch Reel - How many Made-In-Japan Low Profile Casting Reels sell for under $200? One. The New 2012 Shimano Chronarch Casting Reel. There are 8 models in two sizes. 4 right hand retrieve, 4 left hand retrieve. Ratios from 5.5:1 to 7.0:1 THE best under $200 reel on the planet. Price for all models is $199.99 each. Amazing!

EGO S2 Landing Nets - Who would have ever thought that there would be such a thing as an "Innovative" landing net? Well, here it is in all it's glory! This is another one of those "must haves" and makes landing a fish a whole new experience. Light weight, telescopic, and it floats! Prices range from $69.98 to $89.98 Be sure you buy a complete landing net and not just a handle or a head. They are modular, you know!

G. Loomis Escape Travel Rods - Wonderful 3 piece rods that come in a hard case for all you world travelers. These are light, responsive, powerful rods with fantastic sensitivity. No matter how many rods a fisherman has one of G. Loomis' Escape Travel Rods are always appreciated and a welcome addition to any fisherman's arsenal. Prices from $310 to $375

G. Loomis GL2 Rods - Absolutely the very best Bang-for-the-Buck rod we offer. 41 models in both casting and spinning assure you that there is a rod or two that will meet your needs perfectly. Prices from $175.00 to $245 and worth every penny!

Bogagrip - Ah, one of our perennial favorites and a tool that should be in every fisherman's tackle bag. If you're buying for someone who "has everything" this is what you should select. Even those who have this wonderful fish grip tool want more than one! 3 models: 0-15 lb $124.95; 0-30 lb $124.95; and 0-60 lb $249.95 Must have's for sure!

American Legacy Gift Card - Need something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Costa Sunglasses - Man oh man, who wouldn't like to get a pair of Costa's for Christmas? We just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 PLUS, Buy any pair of Costa Sunglasses and get a FREE Costa Clarity Cleaning Kit ($10 value) PLUS a FREE 1 year subscription to Marlin, Caribbean Travel & Life, or Field & Stream Magazine (up to $40 value). That's a potential savings of $50!! Our Best Deal!

Super STOCKING STUFFERS:

Live Target Frogs - Hey, who wouldn't love to find a few of these in their stocking Christmas morning. Not many lures can claim to be cute and effective. Hollow Body and Walking available. Prices $9.49 - $10.69

Stick Jacket Rod Covers - Yea, you buy a $250 to $500 rod and then don't protect it. Are you crazy?! Made in the USA and the best Rod protection money can buy. Cheap at $7.05 to $12.99

Costa Sunglasses - Big gift or Stocking Stuffer we just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 Our Best Deal! And don't forget the Costa t-shirts and hats!

American Legacy Gift Card - something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Megabass IT-JACK Collector Lures - Absolutely works of art from Megabass Japan. No, you don't fish with these lures! They're just too beautiful for that. But we can guarantee you any fisherman would love to have one of two of these beauties. Megabass hand painted in Japan in assorted colors. Prices from $71.25 to $94.99

Ardent Reel Cleaning Kits - Do someone or yourself a favor and buy a reel maintenance kit from Ardent. It's easy to use and the cheapest insurance yet that your once-in-a-lifetime fishing trip won't become a disaster because you failed to maintain your reels properly. Cheap at $19.99 to $29.99.

World's Best Fillet Knife - A solid 5-Star Rating by our customers. Quote from a customer: " If you are looking for a great fillet knife this is truly the one!" What more can we say? Our design, our specs. Make someone (or yourself) happy. Buy this knife! Currently on sale at $49.00 Best deal on the Internet!

Deep Down Dive Skeleton T-Shirts - Unique, eye catching, high quality. What more could you ask for? Various species of fish skeletons in a fantastic presentation. These t-shirts rock and are currently on sale for $14.99 My oh my!

Fish with Attitude Stickers - The most fun for $5 - $7 you will EVER have. Three sizes, but unlimited fun! Throw a few in when you order and watch the fun begin!

Your response to our Free Shipping Offer has been nothing short of astounding, so we're extending this offer through Tuesday, December 6, 2011. No minimum order value, no gimmicks, no tricks. Order ANYTHING and we'll sip your order FREE to any USA address including Hawaii, Alaska, APO or FPO addresses.

We ship via FedEx Ground or USPS. By ordering while we are offering FREE Shipping you'll not only save a bundle in shipping (and sales taxes) but be assured you'll receive your gear well before Christmas.

Here's a Great Opportunity to avoid being slammed by the "MALL CRUSH" and just sit back in the comfort of your home or office and do some serious Christmas Shopping in a relaxed, comfortable atmosphere. You know you can count on American Legacy Fishing's legendary service to make sure you get what you need when you need it. Now with FREE USA SHIPPING it's really a "no brainer"!

Tight lines,

Tom Ashby

Our CHRISTMAS GIFT GUIDE is Here............

Every year we take a look at our products and ask ourselves "What would I like to have for Christmas?" And every year we end up with a list of some really neat stuff. This year we have two lists; Great BIG Gifts and Super STOCKING STUFFERS. Both lists have some of our most popular items that we're absolutely positive will be greatly appreciated. We think you'll like what we've come up with. Feel free to pass this along to your spouse, best friend, or whoever that "Secret Santa" is!

Great BIG Gifts:

Shimano Blackmoon Backpacks - We can hardly keep these on the shelves! Both the Shimano Compact Blackmoon Backpack and the Shimano Medium Blackmoon Backpack offer lots of features any fisherman will truly appreciate. Prices are $119.99 for the Compact; $149.99 for the medium.

Daiwa Certate-HA Spinning Reel - This is one BAD reel! Magnetic oil, ultra-light frame and rotor, sealed gearing, and lots more. You won't find a smoother reel anywhere. Great Daiwa warranty, too. 3 models: CT2000HA, CT2500HA, and CT3000HA all priced at $499.95 Fantastic product!

American Legacy 40 Rod Rack - You can never have too many fishing rods or Premium All Wood Rod Racks to store them in. This is our exclusive rod rack and one we're damn proud of. All wood, rotating base, 40 rod capacity, G. Loomis Stickers included. You won't find a better rack! Price is $159.99 and it's worth every penny!

Shimano Chronarch Reel - How many Made-In-Japan Low Profile Casting Reels sell for under $200? One. The New 2012 Shimano Chronarch Casting Reel. There are 8 models in two sizes. 4 right hand retrieve, 4 left hand retrieve. Ratios from 5.5:1 to 7.0:1 THE best under $200 reel on the planet. Price for all models is $199.99 each. Amazing!

EGO S2 Landing Nets - Who would have ever thought that there would be such a thing as an "Innovative" landing net? Well, here it is in all it's glory! This is another one of those "must haves" and makes landing a fish a whole new experience. Light weight, telescopic, and it floats! Prices range from $69.98 to $89.98 Be sure you buy a complete landing net and not just a handle or a head. They are modular, you know!

G. Loomis Escape Travel Rods - Wonderful 3 piece rods that come in a hard case for all you world travelers. These are light, responsive, powerful rods with fantastic sensitivity. No matter how many rods a fisherman has one of G. Loomis' Escape Travel Rods are always appreciated and a welcome addition to any fisherman's arsenal. Prices from $310 to $375

G. Loomis GL2 Rods - Absolutely the very best Bang-for-the-Buck rod we offer. 41 models in both casting and spinning assure you that there is a rod or two that will meet your needs perfectly. Prices from $175.00 to $245 and worth every penny!

Bogagrip - Ah, one of our perennial favorites and a tool that should be in every fisherman's tackle bag. If you're buying for someone who "has everything" this is what you should select. Even those who have this wonderful fish grip tool want more than one! 3 models: 0-15 lb $124.95; 0-30 lb $124.95; and 0-60 lb $249.95 Must have's for sure!

American Legacy Gift Card - Need something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Costa Sunglasses - Man oh man, who wouldn't like to get a pair of Costa's for Christmas? We just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 PLUS, Buy any pair of Costa Sunglasses and get a FREE Costa Clarity Cleaning Kit ($10 value) PLUS a FREE 1 year subscription to Marlin, Caribbean Travel & Life, or Field & Stream Magazine (up to $40 value). That's a potential savings of $50!! Our Best Deal!

Super STOCKING STUFFERS:

Live Target Frogs - Hey, who wouldn't love to find a few of these in their stocking Christmas morning. Not many lures can claim to be cute and effective. Hollow Body and Walking available. Prices $9.49 - $10.69

Stick Jacket Rod Covers - Yea, you buy a $250 to $500 rod and then don't protect it. Are you crazy?! Made in the USA and the best Rod protection money can buy. Cheap at $7.05 to $12.99

Costa Sunglasses - Big gift or Stocking Stuffer we just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 Our Best Deal! And don't forget the Costa t-shirts and hats!

American Legacy Gift Card - something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Megabass IT-JACK Collector Lures - Absolutely works of art from Megabass Japan. No, you don't fish with these lures! They're just too beautiful for that. But we can guarantee you any fisherman would love to have one of two of these beauties. Megabass hand painted in Japan in assorted colors. Prices from $71.25 to $94.99

Ardent Reel Cleaning Kits - Do someone or yourself a favor and buy a reel maintenance kit from Ardent. It's easy to use and the cheapest insurance yet that your once-in-a-lifetime fishing trip won't become a disaster because you failed to maintain your reels properly. Cheap at $19.99 to $29.99.

World's Best Fillet Knife - A solid 5-Star Rating by our customers. Quote from a customer: " If you are looking for a great fillet knife this is truly the one!" What more can we say? Our design, our specs. Make someone (or yourself) happy. Buy this knife! Currently on sale at $49.00 Best deal on the Internet!

Deep Down Dive Skeleton T-Shirts - Unique, eye catching, high quality. What more could you ask for? Various species of fish skeletons in a fantastic presentation. These t-shirts rock and are currently on sale for $14.99 My oh my!

Fish with Attitude Stickers - The most fun for $5 - $7 you will EVER have. Three sizes, but unlimited fun! Throw a few in when you order and watch the fun begin!

Only his second bream in 40 years of fishing Kamal Al Sultan is all smiles with this trophy size baby. Kamal tells us this fish went straight to the oven. Well done, Kamal!

Hi Folks,

Tomorrow is self-designated as "Cyber Monday". To an old guy like me this seems pretty futuristic, but we're on the bus with it! We'll make this real short and sweet: ANYTHING you buy On-Line or Phone-IN will SHIP FREE to ANY USA Address (FPO and APO INCLUDED) Between Now and December 1, 2011. See the details below.

Hope everyone had a great Thanksgiving and you or your loved ones had a safe trip back home.

Tight lines,

Tom Ashby

FREE USA SHIPPING - ALL ORDERS - ANY VALUE Now Through Thursday!!

Any Order, Any Vale Ships FREE between now and Thursday Midnight, December 1, 2011 to ANY U.S.A. Address. We're including All USA Territories and APO's and FPO addresses. It doesn't matter if your order is for $1 or who-knows-what, we'll sip it free via FedEx Ground or U.S. Mail Priority to any USA address. Better yet, we'll ship it the Same Day it is received so you'll be sure to get it well before Christmas.

Here's a Great Opportunity to avoid being slammed by the "MALL CRUSH" and just sit back in the comfort of your home or office and do some serious Christmas Shopping in a relaxed, comfortable atmosphere. You know you can count on American Legacy Fishing's legendary service to make sure you get what you need when you need it. Now with FREE USA SHIPPING it's really a "no brainer"!

Our CHRISTMAS GIFT GUIDE is Here............

Every year we take a look at our products and ask ourselves "What would I like to have for Christmas?" And every year we end up with a list of some really neat stuff. This year we have two lists; Great BIG Gifts and Super STOCKING STUFFERS. Both lists have some of our most popular items that we're absolutely positive will be greatly appreciated. We think you'll like what we've come up with. Feel free to pass this along to your spouse, best friend, or whoever that "Secret Santa" is!

Great BIG Gifts:

Shimano Blackmoon Backpacks - We can hardly keep these on the shelves! Both the Shimano Compact Blackmoon Backpack and the Shimano Medium Blackmoon Backpack offer lots of features any fisherman will truly appreciate. Prices are $119.99 for the Compact; $149.99 for the medium.

Daiwa Certate-HA Spinning Reel - This is one BAD reel! Magnetic oil, ultra-light frame and rotor, sealed gearing, and lots more. You won't find a smoother reel anywhere. Great Daiwa warranty, too. 3 models: CT2000HA, CT2500HA, and CT3000HA all priced at $499.95 Fantastic product!

American Legacy 40 Rod Rack - You can never have too many fishing rods or Premium All Wood Rod Racks to store them in. This is our exclusive rod rack and one we're damn proud of. All wood, rotating base, 40 rod capacity, G. Loomis Stickers included. You won't find a better rack! Price is $159.99 and it's worth every penny!

Shimano Chronarch Reel - How many Made-In-Japan Low Profile Casting Reels sell for under $200? One. The New 2012 Shimano Chronarch Casting Reel. There are 8 models in two sizes. 4 right hand retrieve, 4 left hand retrieve. Ratios from 5.5:1 to 7.0:1 THE best under $200 reel on the planet. Price for all models is $199.99 each. Amazing!

EGO S2 Landing Nets - Who would have ever thought that there would be such a thing as an "Innovative" landing net? Well, here it is in all it's glory! This is another one of those "must haves" and makes landing a fish a whole new experience. Light weight, telescopic, and it floats! Prices range from $69.98 to $89.98 Be sure you buy a complete landing net and not just a handle or a head. They are modular, you know!

G. Loomis Escape Travel Rods - Wonderful 3 piece rods that come in a hard case for all you world travelers. These are light, responsive, powerful rods with fantastic sensitivity. No matter how many rods a fisherman has one of G. Loomis' Escape Travel Rods are always appreciated and a welcome addition to any fisherman's arsenal. Prices from $310 to $375

G. Loomis GL2 Rods - Absolutely the very best Bang-for-the-Buck rod we offer. 41 models in both casting and spinning assure you that there is a rod or two that will meet your needs perfectly. Prices from $175.00 to $245 and worth every penny!

Bogagrip - Ah, one of our perennial favorites and a tool that should be in every fisherman's tackle bag. If you're buying for someone who "has everything" this is what you should select. Even those who have this wonderful fish grip tool want more than one! 3 models: 0-15 lb $124.95; 0-30 lb $124.95; and 0-60 lb $249.95 Must have's for sure!

American Legacy Gift Card - Need something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Costa Sunglasses - Man oh man, who wouldn't like to get a pair of Costa's for Christmas? We just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 PLUS, Buy any pair of Costa Sunglasses and get a FREE Costa Clarity Cleaning Kit ($10 value) PLUS a FREE 1 year subscription to Marlin, Caribbean Travel & Life, or Field & Stream Magazine (up to $40 value). That's a potential savings of $50!! Our Best Deal!

Super STOCKING STUFFERS:

Live Target Frogs - Hey, who wouldn't love to find a few of these in their stocking Christmas morning. Not many lures can claim to be cute and effective. Hollow Body and Walking available. Prices $9.49 - $10.69

Stick Jacket Rod Covers - Yea, you buy a $250 to $500 rod and then don't protect it. Are you crazy?! Made in the USA and the best Rod protection money can buy. Cheap at $7.05 to $12.99

Costa Sunglasses - Big gift or Stocking Stuffer we just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 Our Best Deal! And don't forget the Costa t-shirts and hats!

American Legacy Gift Card - something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Megabass IT-JACK Collector Lures - Absolutely works of art from Megabass Japan. No, you don't fish with these lures! They're just too beautiful for that. But we can guarantee you any fisherman would love to have one of two of these beauties. Megabass hand painted in Japan in assorted colors. Prices from $71.25 to $94.99

Ardent Reel Cleaning Kits - Do someone or yourself a favor and buy a reel maintenance kit from Ardent. It's easy to use and the cheapest insurance yet that your once-in-a-lifetime fishing trip won't become a disaster because you failed to maintain your reels properly. Cheap at $19.99 to $29.99.

World's Best Fillet Knife - A solid 5-Star Rating by our customers. Quote from a customer: " If you are looking for a great fillet knife this is truly the one!" What more can we say? Our design, our specs. Make someone (or yourself) happy. Buy this knife! Currently on sale at $49.00 Best deal on the Internet!

Deep Down Dive Skeleton T-Shirts - Unique, eye catching, high quality. What more could you ask for? Various species of fish skeletons in a fantastic presentation. These t-shirts rock and are currently on sale for $14.99 My oh my!

Fish with Attitude Stickers - The most fun for $5 - $7 you will EVER have. Three sizes, but unlimited fun! Throw a few in when you order and watch the fun begin!

 

We don't know about you, but from our perspective Dwight Hottle's walleye with 33 1/4" length, 17" girth, and 11 lb 13 oz is a "lifetime fish" for us. Dwight caught this monster in the Bay of Quinte on Lake Ontario recently. Our one word says it all: WOW!

Hi Folks,

We hope everyone had a great Thanksgiving. I know I'm still full from yesterday but it was so good! Dixie and the girls did a great job cooking and now we have some leftovers to look forward to this weekend.

We've got TWO fabulous offers to tell you about and since this is "Black Friday" or whatever it's called - and I have no idea why it has some sort of special designation - we figured you would want to know about these deals ASAP.

Take a look below and I'm betting you will be A-M-A-Z-E-D! You will Never See These Deals Again! Folks, don't miss these deals. Supplies are LIMITED and the early bird gets the goods in this case. No rainchecks. When they're gone, they are G-O-N-E.

Thanks again to everyone who has trusted American Legacy Fishing to deliver the world's best fishing gear. We wish all of you a wonderful holiday season and a prosperous and healthy New Year. Stay safe!

Tight lines,

Tom Ashby

This is Crazy! Buy any New G. Loomis GLX or NRX Rod and Get a $179.99 2011 Shimano Curado 200E5 for $75 Bucks...Over $100 OFF!

We have 40 pcs. of the 2011 Shimano Curado CU200E5 Reels Brand New in the Box. This reel sells for $179.99 and is basically the same reel as the 2012 Shimano Chronarch that sells for $199.99 It's made in Japan and is one of Shimano's Most Popular Reels Ever.

Buy ANY New G. Loomis GLX or NRX rod between now and Monday November 28, 2011 and we'll sell you one of these Curado 200E5's for $75 bucks! That's over $100 OFF Retail if compared to the 2011 Curado price or OVER $125 OFF Retail if compared to the 2012 Chronarch price. Buy two rods, get two reels for $75 each. Buy 3 rods get 3 reels for $75 each. Please note that our system may have a problem with multiple rod/reel buys, so if you encounter this just drop us a note and we'll make sure you get your reels. But PLEASE email us immediately if you encounter such a problem.

Folks, we have 40 of these 200E5 Curado's available, so Please Do Not Delay!

Here's a great chance to pick up one or more of the world's best fishing rods and get an unbelievable deal on a great reel in the bargain. You won't see this deal again, so please, please act now before these 40 reels are gone. Don't delay. This deal expires Monday morning November 28, 2011 at 12:01 AM at the latest and most likely will sell out long before then! 

Our ONCE-A-YEAR Clothing SALE at 50% OFF - Holy Moly!...............

We've done it! We're offering 50% OFF Select Clothing Items in all of our apparel lines! First, there's a great selection of G. Loomis Hats, t-shirts, jackets, and sweatshirts on Sale at 50% Off. Additionally, we have all of our Deep Down Skeleton T-Shirts on Sale at 50% Off. Plus, we have all of our American Legacy Signature Clothing on Sale at 50% Off. Finally, we have a ton of Daiwa Clothing on Sale at 50% Off. But the best feature of all is right now everything is in stock and can ship the same day you place your order.

This Sale starts Now and only runs for 5 Days expiring at 12:01 AM Thursday, December 1, 2011 If something sells out then it's gone. No rain checks will be available.

Be sure to check out everything. You won't find lower prices anywhere and you won't see these items on sale again after Wednesday! G. Loomis items include Hats, T-Shirts, Sweatshirts, and Jackets. Deep Down Skeleton T-Shirts are just that - t-shirts in many colors and designs. American Legacy Signature Clothing includes T-Shirts and Sweatshirts. Daiwa Clothing has some great Columbia shirts, hats, and t-shirts. Act now and avoid disappointment!

Our CHRISTMAS GIFT GUIDE is Here............

Every year we take a look at our products and ask ourselves "What would I like to have for Christmas?" And every year we end up with a list of some really neat stuff. This year we have two lists; Great BIG Gifts and Super STOCKING STUFFERS. Both lists have some of our most popular items that we're absolutely positive will be greatly appreciated. We think you'll like what we've come up with. Feel free to pass this along to your spouse, best friend, or whoever that "Secret Santa" is!

Great BIG Gifts:

Shimano Blackmoon Backpacks - We can hardly keep these on the shelves! Both the Shimano Compact Blackmoon Backpack and the Shimano Medium Blackmoon Backpack offer lots of features any fisherman will truly appreciate. Prices are $119.99 for the Compact; $149.99 for the medium.

Daiwa Certate-HA Spinning Reel - This is one BAD reel! Magnetic oil, ultra-light frame and rotor, sealed gearing, and lots more. You won't find a smoother reel anywhere. Great Daiwa warranty, too. 3 models: CT2000HA, CT2500HA, and CT3000HA all priced at $499.95 Fantastic product!

American Legacy 40 Rod Rack - You can never have too many fishing rods or Premium All Wood Rod Racks to store them in. This is our exclusive rod rack and one we're damn proud of. All wood, rotating base, 40 rod capacity, G. Loomis Stickers included. You won't find a better rack! Price is $159.99 and it's worth every penny!

Shimano Chronarch Reel - How many Made-In-Japan Low Profile Casting Reels sell for under $200? One. The New 2012 Shimano Chronarch Casting Reel. There are 8 models in two sizes. 4 right hand retrieve, 4 left hand retrieve. Ratios from 5.5:1 to 7.0:1 THE best under $200 reel on the planet. Price for all models is $199.99 each. Amazing!

EGO S2 Landing Nets - Who would have ever thought that there would be such a thing as an "Innovative" landing net? Well, here it is in all it's glory! This is another one of those "must haves" and makes landing a fish a whole new experience. Light weight, telescopic, and it floats! Prices range from $69.98 to $89.98 Be sure you buy a complete landing net and not just a handle or a head. They are modular, you know!

G. Loomis Escape Travel Rods - Wonderful 3 piece rods that come in a hard case for all you world travelers. These are light, responsive, powerful rods with fantastic sensitivity. No matter how many rods a fisherman has one of G. Loomis' Escape Travel Rods are always appreciated and a welcome addition to any fisherman's arsenal. Prices from $310 to $375

G. Loomis GL2 Rods - Absolutely the very best Bang-for-the-Buck rod we offer. 41 models in both casting and spinning assure you that there is a rod or two that will meet your needs perfectly. Prices from $175.00 to $245 and worth every penny!

Bogagrip - Ah, one of our perennial favorites and a tool that should be in every fisherman's tackle bag. If you're buying for someone who "has everything" this is what you should select. Even those who have this wonderful fish grip tool want more than one! 3 models: 0-15 lb $124.95; 0-30 lb $124.95; and 0-60 lb $249.95 Must have's for sure!

American Legacy Gift Card - Need something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Costa Sunglasses - Man oh man, who wouldn't like to get a pair of Costa's for Christmas? We just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 PLUS, Buy any pair of Costa Sunglasses and get a FREE Costa Clarity Cleaning Kit ($10 value) PLUS a FREE 1 year subscription to Marlin, Caribbean Travel & Life, or Field & Stream Magazine (up to $40 value). That's a potential savings of $50!! Our Best Deal!

Super STOCKING STUFFERS:

Live Target Frogs - Hey, who wouldn't love to find a few of these in their stocking Christmas morning. Not many lures can claim to be cute and effective. Hollow Body and Walking available. Prices $9.49 - $10.69

Stick Jacket Rod Covers - Yea, you buy a $250 to $500 rod and then don't protect it. Are you crazy?! Made in the USA and the best Rod protection money can buy. Cheap at $7.05 to $12.99

Costa Sunglasses - Big gift or Stocking Stuffer we just LOVE these sunglasses which we think are the Best Available regardless of price. Yep, you can spend more, but you'll never get better optics or performance. And they have a Lifetime Warranty! Prices range from $149.00 to $259.00 Our Best Deal! And don't forget the Costa t-shirts and hats!

American Legacy Gift Card - something easy? Something you know will never be a return after Christmas. Well hello, this is your gift! American Legacy Fishing Gift Cards are available in any denomination from $10 to...............Like we said, easy!

Megabass IT-JACK Collector Lures - Absolutely works of art from Megabass Japan. No, you don't fish with these lures! They're just too beautiful for that. But we can guarantee you any fisherman would love to have one of two of these beauties. Megabass hand painted in Japan in assorted colors. Prices from $71.25 to $94.99

Ardent Reel Cleaning Kits - Do someone or yourself a favor and buy a reel maintenance kit from Ardent. It's easy to use and the cheapest insurance yet that your once-in-a-lifetime fishing trip won't become a disaster because you failed to maintain your reels properly. Cheap at $19.99 to $29.99.

World's Best Fillet Knife - A solid 5-Star Rating by our customers. Quote from a customer: " If you are looking for a great fillet knife this is truly the one!" What more can we say? Our design, our specs. Make someone (or yourself) happy. Buy this knife! Currently on sale at $49.00 Best deal on the Internet!

Deep Down Dive Skeleton T-Shirts - Unique, eye catching, high quality. What more could you ask for? Various species of fish skeletons in a fantastic presentation. These t-shirts rock and are currently on sale for $14.99 My oh my!

Fish with Attitude Stickers - The most fun for $5 - $7 you will EVER have. Three sizes, but unlimited fun! Throw a few in when you order and watch the fun begin!